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BTS vs. Blackpink – Decoding feelings in K-Pop

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International Women’s Day: Female artists represent less than 10% in some key genres, new Deezer data reveals. Deezer’s global streaming data shows just 4% of top 100 electronic artists are female, with only 7% in hiphop. Between the sheets. Deezer’s Erotica Collection is here. 4,539,952 likes 7,997 talking about this. Stream your music anywhere, anytime and experience Flow, only on Deezer. Listen for free on the app now.

New data shows how K-pop artists express emotions

Calling all BTS Army and Blinks! Do you know who has more heart in K-pop? Are Boy bands or Girl groups more likely to share their feelings? Global music streaming service Deezer teamed up with LyricFind, the world’s leader in licensed lyrics, to analyze the most used English words and phrases in the top 10 BTS and top 10 Blackpink songs worldwide.* Deezer’s data, alongside lyrics powered by LyricFind, show how both K-pop bands are more likely to use specific words and phrases in English to emotionally connect with their fans.

When analyzing the two bands, we noticed several crossover words in English. While “love” was one of the most popular words sung by both groups, boyband BTS love “love” the most as they use the word a whopping 65 times compared to Blackpink at 43. The all-boy group is also more likely to use emotive language to express how they feel as they sing “Love you so bad” 8 times in their mega hit, “Fake Love.” But their need for love and affection isn’t always an easy path as they mention pain 13 times in “On,” compared to Blackpink who don’t use it at all.

While the mega boy band takes a more touchy-feely approach, the ladies in Blackpink are unapologetically direct in what they want. The fierce foursome use “sorry,” in a not-so-sorry way. It was used 11 times on their hit tracks including “Kill this Love,” and “Kiss and Make Up,” while the gents only use it three times. But the ladies also have a sweet side as they use “kiss” 65 times in the featured songs, compared to the BTS fellas who only use it twice.

Blackpink are also all about girl power! Our top 10 list found that while both bands enjoyed success collaborating with Western artists, Blackpink love to support fellow female artists. The girl group peaked at #3 with supporting vocals on Lady Gaga’s “Sour Candy” and #5 on “Kiss and Make Up “ with Dua Lipa. BTS seems to be more gender agnostic as they’ve worked with both male and female artists including Halsey in “Boy with Luv,” and “Make it Right” with LAUV.

Blackpink is also all about “you.” The ladies sing about “you” 98 times, compared to BTS at 54 times. There’s really no “you”without “me,” so it makes sense that Blackpink would sing about “me,” 58 times, while BTS play it cool with 49 times.

“It’s amazing how K-pop bands like BTS and Blackpink have managed to reach so many music fans around the world by singing most of their songs in Korean. The English words and phrases that they do use is also quite revealing how they communicate and connect emotionally with their non-Korean speaking fans. It was only a matter of time before both bands decided to sing only in English, finding new ways to express how they feel with their fans,” said Mauricio Mendoza, Head of Content and Artist Marketing for The Americas

Below are BTS and BLACKPINK’s top 10 English/K-Pop tracks on Deezer:

BTS’ Top 10 English/K-Pop Tracks on Deezer

1. Black Swan
2. Boy With Luv (ft. Halsey)
3. ON
4. FAKE LOVE
5. Filter
6. DNA
7. IDOL
8. Euphoria
9. Life Goes On

BLACKPINK’s Top 10 English/K-Pop Tracks on Deezer

1. How You Like That
2. Kill This Love
3. Sour Candy (with Lady Gaga)
4. DDU-DU DDU-DU
5. Kiss and Make Up (ft. Dua Lipa)
6. BOOMBAYAH
7. Lovesick Girls
8. Pretty Savage
9. As If It’s Your Last
10. Playing with Fire

To enjoy these tracks or sing-along to your favorite K-Pop songs, visit our K-Pop music channel and explore our lyrics function on the Deezer app.

NOTES:
*Deezer looked at top ten K-Pop songs from the period of January 1 to December 15, 2020. Tracks must feature both Korean and English lyrics. All English tracks were excluded.

Deezer has apologized for spoiling a “surprise” BTS prepared for ARMY.

Deezer, a French online music streaming service, mistakenly posted a video that was meant to be released after BTS’s new album dropped on February 21.

In this deleted promotional video, BTS tells ARMY they can now listen to MAP OF THE SOUL: 7 on Deezer. The members were dressed in never before seen outfits in a location that may be the set of a brand new music video.

🚫 • Jamaican ARMYs!

There is a video, leaked from Deezer, that shows the boys promoting their new single on the platform.

The video spoils potential MV outfits and a potential MV location.

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The JAU will not be posting this video out of respect for BTS.

— Jamaican ARMY Union⁷ 🇯🇲 (@876_BTS) February 17, 2020

The video was removed as quickly as it was posted, and Deezer has apologized for the mishap. “We removed the video as soon as we realised our mistake,” they wrote.

We sincerely apologize to @BTS_twt and #BTSARMY. pic.twitter.com/zUipjML1qu

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— Deezer (@Deezer) February 18, 2020

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Fans are now discouraging their fellow ARMYs from reposting the leaked video, out of respect for BTS.

GUYS THAT VIDEO OF BTS ON SET IS LEAKED I KNOW ITS TOO LATE BUT TRY NOT TO SPREAD IT. DEEZER FUKED UP. DO NOT SPREAD THE VIDEO

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— ath⁷ 🤍🖤 4M PREORDERS (@7IDDIEZ) February 17, 2020

GUYS !!!! DO NOT SPREAD THE BTS DEEZER VIDEO BC IT WAS LEAKED OR A MISTAKE MADE MY DEEZER. SINCE THEY MENTIONED TO LISTEN TO THEIR LATEST SINGLE 'ON' FROM MOTS 7 WHICH DEFINATELY IS NOT OUT SO PLS STOP SPREADING AND DELETE IT. WAIT FOR THE 28TH OF FEBRUARY TO SEE THE MV.

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— sanaa⁷ was devourmin (@louderthanvmin) February 17, 2020

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Find out more about BTS’s comeback schedule here: